Using Promotional Merchandise for Company Rebranding

Rebranding your company can be a game-changer. Whether you’re updating your logo, refreshing your message, or shifting your business direction, rebranding helps to stay relevant and attract a new audience. But rebranding isn’t all about updating your website or creating a new logo, one tool that often gets overlooked despite the big impact it makes is using promotional products for your rebranding.

What is rebranding?

Rebranding is more than just a new logo or colour scheme; it is about repositioning your company in the market. Whether you’re looking to appeal to a completely different audience, modernise your image or communicate new values to people, rebranding is a process that can give your business an entirely different reputation.

It isn’t always easy to make this transition, and it can be difficult getting employees and existing customers on board with your new brand identity, this is where promotional merchandise comes into play, giving people a physical connection to your revamped brand can help embrace the change and spread the word to others.

How do promotional products fit into rebranding?

Promotional merchandise can play a key role in rebranding by helping to reinforce your new brand identity in a fun and memorable way. These items are essentially mini advertisements for your brand, and they are able to subtly show off your new look every time they’re used and become a talking point amongst users.

With the right promotional products, you can make sure your new brand messaging is visible and well-received by both existing and potential new customers. Branded pens, t-shirts, mugs, and tote bags are just a few items that can help you to communicate your new vibe in a way that feels organic and engaging.

Choosing the right promotional merchandise for rebranding

When you’re choosing products for your rebrand, think about your new identity and what aligns with your values, goals, and target audience. It’s important that the items you choose feel relevant to your brand’s personality.

Think about what your rebrand is about – if your rebrand has a strong focus on sustainability, why not go for a more eco-friendly option, like reusable tote bags or bamboo-based products. If your rebrand is more tech orientated, the consider branded chargers or smart gadgets as an option.

Choose functional items – the best promotional products are one’s people are actually going to use. Think of items like water bottles, tote bags, notebooks, or even socks, audiences are more likely to respond well to products that are useful, the last thing you want is for it to be thrown in a drawer and forgotten about!

Quality over quantity – when you rebrand and use promotional merchandise as a part of your campaign, it’s crucial to make a strong, positive impression. Instead of handing out thousands of cheap, poor-quality items, consider focusing more on the higher-quality, useful items, that show you care. This will create a better image of your company and people are therefore more likely to talk about the great free gift they were given as a part of your campaign.

How to get the most out of your merchandise

Once you’ve decided on the products for your rebrand, you then need to consider how you plan to get them to the intended audience, there are a number of different ways you can do this:

Giveaways at events: whether it’s a local event, trade show, or conference, handing out promotional items in person gives you a chance to connect with people directly and spark a conversation. It’s the perfect opportunity to engage with your audience face to face and get your rebrand in front of your audience.

Run social media contests: Promoting your rebrand online with fun contests or giveaways on social media platforms is a great way to spread the word to audiences, these posts can be shared around multiple people, meaning you can get a wider reach in terms of who is seeing your business. It’s an easy way to get people excited and get existing and potential customers talking about you.

Give employees their own merchandise: Don’t forget about your employees. Giving them some branded merchandise is a great way to boost internal morale and get your team on board with rebranding. Get them talking about your business both inside and outside the office and this can be the perfect start to your rebranding campaign.

Tracking the success of your promotional merchandise

One of the most important things about using promo products in your rebrand is tracking the impact it has on audiences, there are many things you can keep track of, including:

Social Media Buzz: Are people posting about your items? Are they tagging you or sharing their experiences with your rebranded business? This kind of buzz is a great sign that audiences like your campaign and are supporting your branding.

Brand recognition: Do people recognise your new logo and messaging more often? If you’re hearing your rebrand mentioned more frequently, it’s a good sign your merchandise is doing its job, the more people that talk about it, means the more that now associate your brand with its new message.

Sales impact: ultimately, the goal of any campaign involving promotional products is to drive business. Are you seeing an increase in sales or enquiries after giving out your promotional merchandise? This is a key way to measure success.

Promotional merchandise is a powerful tool in any rebranding toolkit, but not necessarily something people would naturally think of. When you choose the items carefully, distribute them strategically, and track their impact, you are likely to see your rebrand stick with your audience and even help it to spread further. So, start thinking about your next batch or branded items and get ready to take your rebrand to the next level.

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